In 2016, B.o.B. debuted the first single off his forthcoming album, Ether, slated to impact in five weeks on May 12. Without further ado, the opulent “4 Lit” video connects Bobby Ray with with Ty Dolla $ign and T.I. as they take overindulgence to the next level.
The lavish visual features the trio partying with beautiful women while industry faces such as Kap G, Young Dro, London Jae and Yung Booke crash the set. B.o.B.’s 30Roc-produced tune blends his signature style with Dolla $ign’s infectious hook, making for one blissful sound. ATL’s own Tip holds his own by preaching to the women, capping off the radio ready track.