Today’s corporate nature of rap music seems to be limiting loyalty between artists and their labels. For Bobby Shmurda, this plight is just one of many. With his arrest last December, accredited to charges of gang relation, murder, and drug charges, a bail of 2 million dollars have been lingering over the Brooklyn rapper’s head. All the while, fellow artists, fans, and Shmurda himself, are wondering when Epic Records will come to his rescue.
“When I got locked up, I thought they were going to come for me,” he told The New York Times from the Manhattan Detention Complex, “but they never came.”
The “Hot Nigga” craze back in June led to a seven-figure, multi-album deal with Epic for the 20-year-old. In addition to financial support, the record deal sold promises and dreams of a new freedom within the realm of music, creating an opportunity for the GS9 rapper to emancipate himself from the East Flatbush life that he narrates in his hit song.
“They told me they were going to help me make myself a star in the business for a decade,” he said.
Bobby still has not been convicted of any crimes, but the rejoicing sounds of his label rescuing Bobby on their shoulders has not yet been written in fairytale script. According to The Times, the rapper is now a reflective and aware thinker, and is reluctant of his record deal. He is now eyeing a different route.
“I’m going to try my best to go back on the deal,” he said. “If not, I’ll give them their music and bounce.” –– Olivia Jade Khoury