The music producer, Michael Medina, says in a Manhattan Federal Court suit that the rappers’ new film about street life gives his Latin duo, Loisadas a bad name. “I’m disgusted that they’re taking a brand that I made and built and turning it into something that it isn’t,” said Medina. “We’re a bachata group, we do music, we do videos, we do audio. It’s not a movie based on something that happened – some street activities. That’s not what I’m promoting.”
Loisadas is signed to 848 Enterprises, Medina’s independent music label and he trademarked the name in 2011.
The movie premiered in New York City last month and tells a story about “a new breed of hustlers, The Loisaidas.” Medina tried to approach Dash, but being as he is heavily guarded, it proved to be difficult. Medina’s main goal in this suit is to cease the rap moguls from using the Loisaidas name.
“I’m not in this for a paycheck, but I’m not going to let anyone use something that I worked hard for, that I’ve branded, that’s under my label,” said Medina. — Yvette Brown