The midwest has been buzzing within the past year since St. Louis native Doughboy scored his major breakthrough single “No Thots.” After picking up a legit following, Doughboy has yet to take his claim to fame for granted. Not long after the release of his latest 17-track mixtape Sakrifices 2.5, the St. Louis emcee takes things another step further by releasing the visual for “Who’s Poppin” featuring Atlanta rapper and producer Rich The Kid.
In the visual directed by Unkut Cinematics, we can envision how Doughboy runs things in his neck of the woods as he spits authentic raps about riding around his hometown and connecting with the avenues and streets he grew up in. Rich comes through to and lay down his verse as he turns the overall energy of the short film all the way up.
Watch Doughboy and Rich The Kid in their latest collaborative effort “Poppin'” below.