If there’s anything we know, it’s that Drake adores his loyal fans.
On Monday night (July 20), Young Money’s rap prince sent a special message to one by the name of Jamal Utton, who recently passed away during a rugby tour. The 17-year-old from London was one of Drake’s international fans, and according to his close friends, one of his biggest. Using the hashtag #DrakeNoticeJamal, Utton’s friends garnered Drake’s attention through thousands of social media postings. The teen’s dedicated friends hoped Drake would take notice of the trending topic and send love to Utton’s family:
— jess (@Jessicaah___) July 18, 2015
jamal passed&the world seemed so dark. but all of u to help achieve #DrakeNoticeJamal just showed me how much beauty there is in the world
— Ayo✌️ (@AyoXAkin) July 20, 2015
Their efforts paid off when Drake finally did notice the campaign and celebrated the young teen’s life on Instagram:
According the The Independent, the photo received over 169,000 likes in less than 24 hours after it was posted. Kudos to Drake.