Consider Drake and Scooter Braun part of the money team. No, not in terms of Floyd Mayweather’s crew (Drizzy has already given his support to MMA fighter Conor McGregor in that regard), but in the world of the gaming business. According to Forbes, the two music industry figureheads have officially invested in the esports and gaming company 100 Thieves.
Drake and Braun, who represents the likes of Ariana Grande, Justin Bieber and formerly Kanye West, have become co-owners alongside Matt “Nadeshot” Haag, who first received a $100 million investment from Cleveland Cavaliers and Quicken Loans owner Dan Gilbert in his initial apparel company. Drake and Braun led the startup company’s Series A funding round, which also included Sequoia Capital, WondrCo, Marc Benioff, Drew Houston, Green Bay Ventures, Tao Capital and Advancit Capital.
“He has a clear vision for where esports is going and how to build an amazing brand within it, and that’s why I wanted to bet on him and 100 Thieves,” Braun says of Haag. With the multi-skilled trio now at the helm of the ship, they will be able to full expand the company’s content team by 10, hire more staff and talent (in addition to its 12 operational employees plus 35 players and coaches) and beef up the apparel offerings.
“He’s really defined pop culture with the clients that he’s worked with and helped their careers over the last decade, and for us, it’s just unbelievable to be able to tap into that wisdom and that knowledge,” Haag said of Braun.
Congratulations all around on the new venture!