Eminem continues to surprise his fans with the release of the first visual off his 10th studio album Kamikaze. On Tuesday afternoon (Sept. 4), Em tweeted out the video for “Fall,” a standout song on the album.
Largely fitting into the theme of responding to the critiques of his previous album, Revival, and commenting on the current state of the industry, the video begins with Em riding to the studio with Royce da 5’9″ and Denaun Porter. Angered and generally pissed off by a series of negative news headlines centered around the ‘”flop” of his last album, the “Lose Yourself” rapper ditches his phone and gets out of the car.
“He gotta stop looking at that sh*t, bro. God damn,” Royce says before Em’s phone falls to the ground and signals the beat drop. The rest of the video follows Eminem as he desperately tries to escape the demons that rise from all the negative commentary. Crashing through walls, watching his step and taking jabs at multiple artists, Eminem reclaims his position at the top of the rap hierarchy, eventually allowing that dark figurine to enter his body.
The Shady we all know and love is back. Watch “Fall” below.