Eminem’s Machine Gun Kelly diss record “KILLSHOT” has broken a YouTube record and has become the biggest 24-hour debut for a hip-hop video. Charts suggest that the video garnered 38.1 million views in its first day after being released on September 14.
The 4-minute video features the track’s audio along with a singular image of Machine Gun Kelly and his lustrous man-bun on a target with two red x’s over his eyes.
“KILLSHOT” is Slim Shady’s response to the Beyond The Lights actor’s diss track “Rap Devil,” which came after Eminem’s Kamikaze record that addressed their long-standing feud over MGK’s tweet about his daughter.
After Em’s highly-anticipated release of the record-breaking track, Machine Gun Kelly took to Instagram to critique the record calling it more of a “leg shot” than a kill shot.
Although the “Lose Yourself” rapper has one of the highest debut streams on YouTube, the 28-year old artist still holds the number one spot on the iTunes Hip-Hop Chart. With nearly a week gone by, it’s unclear whether MGK will unleash a follow-up response or save it for his upcoming EP Binge.