Ethika has created a flashy lane in clothing for their fashionable underwear, which has developed partnerships with athletes and artists across the globe. On Wednesday (March 1), the company stepped out of the box with some of hip-hop’s heavyweights for their very own RGB mixtape, a project of cultural expression.
The 11-track project features some of the best the industry has to offer including Meek Mill, Ace Hood, Lil Durk, Dave East, Kid Ink, Chevy Woods, Casey Veggies, Jahlil Beats and others who helped curate the free project.
“This project ended up being a lot more than we initially bargained for, but seeing it all come together, it was definitely worth it,” said Ethika CEO Matt Cook. “The music is amazing, the product and designs are some of the best we have made and continuing to creating unique and memorable experiences remains on the forefront of our minds. I want to thank the team at Ethika and all the artists and other people that helped bring this to life.”
Each artist involved with the mixtape had the opportunity to design their very own pair of Ethika underwear, which can be purchased on the company’s website, along with the RGB mixtape. In the meantime stream the project below and let us know what your favorite track is.