Instagram will shift their focus from photos and videos to launch a new feature, @Music, which zones in on broadening its users horizon to discovering global acts.
Vowing to show a different side of established to yet-discovered musicians, @Music will present content from Tuesday through Sunday which entails features, connecting users with artists, premieres and more.
Read Instagram’s description below:
The music community is –– and always has been –– an important part of Instagram. For the past four years, we have become the home for artists big and small –– a place where people across the musical spectrum come to share stories, reveal their creativity and connect directly with fans.
Today we’re launching @music, a new account dedicated to exploring music around the globe, from those who create it to the community around it. Each week, we’ll take a look at the musical experience on Instagram. That means showing you a different side of artists you know and love, like Questlove (@questlove), and introducing you to up-and-coming talents from around the world, like Tricot (@ikkyu193). It means highlighting music photographers, album illustrators, instrument makers and, of course, fans.
In the Instagram tradition, we will also welcome community participation with a new, music-themed monthly hashtag project. Music is a huge part of all of our lives here at Instagram. It’s a passion of ours, and we know it’s a passion of yours. So follow along at @music –– we think you’ll discover something new.
Questlove is also slated to be part of the initial roll-out of the forthcoming feature, Buzzfeed reports.