Spotify may seem like the light and the way for digital music consumers right now, but we might see a new Carter-styled music app coming our way in sooner days. Jay Z has reportedly bought the Swedish company, Aspiro, for a bid of $56 million. Aspiro is the owner of two music streaming services, Tidal and WiMP. Even though that deal is allegedly in the middle of a shareholder agreement, it is said that the company’s board of directors agreed to this change in ownership unanimously.
Overseas in European markets, WiMP is the go-to music streaming service that same way we use Spotify or Rhapsody here in the States. It’s not clear if HOV is looking to bring the popular service to the United States, but it wouldn’t be a bad move if he did. Along with WiMP, Jay also acquired Tidal in the deal. Tidal, which is available currently in the States, is another streaming service that has been applauded for it’s superior levels of sound quality outranking current competitors in the market. While we patiently await the effects of Jay’s music endeavors and figure out what Apple is doing with Beats Music (which has been on pause since acquisition last year), Spotify will continue to dominate the music streaming markets.
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