Jay-Z is dropping a new album, titled Magna Carta Holy Grail. There’s a catch. It will be available first to one million Samsung Galaxy owners for free if they download the customized Magna Carta app.
A 3-minute ad announced the project during Game 5 of the NBA Finals. That app will be available starting June 24th. The album will drop on July 4th for the Samsung Galaxy app users. The rest of the world will be able to purchase it the usual way three days later on July 7.
“Pretty much what the album is about is this duality of how do you navigate your way through this whole thing — through success, through failures, through all this and remain yourself,” says Jay-Z from the studio with producers like Timbaland, Rick Rubin, Swizz Beatz and Pharrell.
Samsung reportedly paid $5 a pop per album, meaning Jay-Z will already have an estimated $5 million in sales ahead of the public release date. “We don’t have any rules. Everyone is trying to figure it out. That’s why the Internet is like the wild west … the wild wild west,” Hov says in the commercial. “We need to write the new rules.”
Watch the Jay-Z commercial below. For more details head to #MagnaCartaHolyGrail