Jay Z’s TIDAL is about to make waves.
After announcing the launch of the high-fidelity music and video streaming service, Hov called on a few famous friends – including Kanye West, Madonna, Nicki Minaj and Usher – to help promote his latest business. In the TIDAL promo video, the music stars are seen convening around a conference table, appearing to be discussing the mogul’s next takeover.
Now, he is set to make a major announcement. Today, at 5 p.m., Jay Z will take to the Web to pinpoint just how much of an impact he plans to make with TIDAL.
“Shawn ‘JAY Z’ Carter will announce a commitment to a new direction for the music industry from both a creative and business perspective,” the press release stated.
Tune in to learn more about TIDAL from Mr. Carter himself in the video above.