Jay Z’s newest business venture is here. The high-fidelity music and video streaming service TIDAL — which Hov purchased in conjunction with his S. Carter Enterprises company with a $56.2 million bid has landed, and boasts an integration with a Spotify competitor, Norwegian music platform WiMP.
The two companies will be under the TIDAL name which was announced on Monday (March 23). WiMP was originally launched in 2011. While the new joint company may have other strong competitors like corporate parent Aspiro, its last financial filing lists WiMP as having 512,000 paid subscribers.
The premium service offers stellar audio quality, which streams at more than four times the bit speed of other competitors. And it also holds a library of 25 million tracks. Also, about 75,000 music videos will be accessible through new apps designed for iOS, Android phones, web players and tablets. Tidal also holds curated content “by experienced music journalists and industry experts,” according to Billboard.
A press release that announced the recent partnership also stated that other integration agreements are moving forward with more than 30 audio brands including Sonos and Anthem.
To try a seven-day trial with TIDAL, click here. – Richy Rosario