There’s no denying the powerhouse vocals that R&B songstress Jazmine Sullivan brings to the table. However, the 28-year-old wishes that, as a black R&B/soul singer, she and others in the same field would receive some of the same recognition as white R&B/soul singers.
After a five-year hiatus, the “Bust Your Windows” singer released Reality Show, which is up for three Grammys this year including Best R&B Album. She owes a great deal of thanks to her fans for their support, and thinks that in order to get more recognition by those who don’t know her, she has to step up her personal branding game.
“I think it’s just a matter of making myself known to more people,” the Philly songbird said in an interview with the Associated Press. “I think it’s about spreading Jazmine Sullivan’s brand, I guess, to more people.”
She also dropped a notable name into the mix when discussing the lack of recognition that black R&B/soul singers get in comparison to their white counterparts.
“[There] may not be as many people (who) listen to Adele,” she said. “There are people who are listening. There are people who appreciate me. There are people who love my music.”
At the end of the day, Sullivan is forever grateful for the opportunities and the experiences she has been given through her musical abilities, regardless of how she believes the cards are dealt.
“I guess I’m glad that people are recognizing me in some way, and kind of see there’s a little injustice in how black soul artists are received,” she said. “But, at the same time, I try not to focus so much on the negativity…The tours were sold out and I just felt so much love. I don’t get too much into album sales and anything like that. What I do tend to do is, if I go to a show, and it’s sold out, and if people are singing the lyrics to the songs, that’s the kind of stuff that makes what I do so great.”