Throughout her career, Jhene Aiko has never been discreet about her emotions and tribulations. For her new single with Kurupt, “Never Call Me,” she paints 2 vivid pictures as her somber lyrics take listeners to another realm of her hometown.
The Slauson Hills Edition, which premiered on Billboard, shows Aiko returning to her old stomping grounds of South Central, L.A. Shot between modern and vintage filters, we see a bevy of Left Coast superstars in the video including Nipsey Hu$$le, Lauren London, Daylyt, Dom Kennedy, Hit-Boy, and Casey Veggies among many more.
“I love where I’m from. I put on for my city as often as possible,” Jhene tells Billboard in a recent interview. “I visit my neighborhood as often as possible. I talk about my neighborhood a few times in the song, so I wanted to show people where I’m from and introduce my fans to the people I love… my family and the people I grew up with.”
The hood gives her mad love throughout as she vividly recreates the early days of her career and the magical fellowship among her Cali contemporaries. In the second version, Jhene relives the tragic passing of her brother and gets in touch with her Japanese roots.
“I have a lot of pride in my city and I’m especially proud of all the artists born and raised in Los Angeles like me,” she says. “We all work really hard even though we’ve been blessed to be born in the greatest city on earth! It’s a beautiful thing when we can all come together and support each other.”