The Internet is buzzing about J.Cole and with good reason. The rapper surprised fans on Apr. 16, by announcing a concert in New York City and a new album, KOD. And since we’re clearly living in a Cole world at the moment, Jim Jones joined Eric and Jeff Rosenthal’s A Waste of Time podcast to discuss observing Cole’s talent at an early age and why he ultimately didn’t sign him to Diplomatic Records.
According to reports, Jones and Diplomatic Records could have put the young talent on their roster way back when, but decided to go in a different direction. Jones attributed that pass to his unusual rapping style that sort of mimicked Drake. “Light skin kid coming to the studio every day rapping like Drake, and at that point, it was Drake, n***as didn’t know what to do with no Drake,” he explained. “Drake was just a phenomenon at that point. You can’t have two of them right now. As you see, it took him a few years after that to kind of find his place and what he wanted to do. He ain’t rapping like Drake no more but when he was in my studio he was.”
Jones also suggested that Cole’s lack of a team didn’t make him an appealing candidate. “J. Cole didn’t have a team when he came to me. He didn’t have a team, it was just J. Cole rapping,” he added.
Listen to the full episode of A Waste of Time below, and skip to 1:04:53 Jones’ comments on J. Cole.