A war-torn forest reminiscent of 1969’s Vietnam War serves as the perfect backdrop for Jordan Hollywood’s video for “Explosion.” Through a montage of wild greenery, Jordan is seen dodging a rainstorm of fiery explosives. Amid the dangerous scenes, his lyrics tell a variety of sex-induced tales paired with braggadocious bars used to remind his rap contemporaries of his space in the game.
The 25-year-old newcomer, who is signed to Quality Control (Migos, City Girls, Lil Baby, Lil Yachty), centers on having his creative visual artistry merge with his lyrical prowess. For “Explosion,” he wanted to revert back to his old artistic roots.
“I’ve been using the same director, Christian Breslauer, since I was 17,” he told VIBE via email. “He did these war videos back then on a shi**y camera that still looked good. Fast forward to now, we were sitting at his house and I was like, ‘Yo, remember those war videos you made back then? Let’s do something like that for “EXPLOSION.’”
The Broward County native credits his label for granting him artistic control to express himself how he deems necessary. He named his latest project FINALLY! as an ode to feeling like he has creative control, and the agency to pursue his craft.
“I’m signed to the best label in the world, I have full creative control, and I have a platform now,” he told Billboard. “Whatever vision I have, I can do it. That’s the best feeling. When I say ‘finally,’ that’s what I mean. To be an artist, not a lot of artists feel the way I feel. They feel controlled or manipulated by people telling them what to do all the time. With me, I feel like I’m in the perfect space and it’s an unbelievable feeling.”
Watch the video for “EXPLOSION” below.