The tandem known as JACK Ü turned the Biebs into a sketch by shooting the visual in an art gallery and tapping random artists to create their own animations on different frames. They salute their fans, writing on YouTube:
“We are being overwhelmed, in a good way, by the success of “Where Are Ü Now” with Justin Bieber, so with the video we wanted to just take it back to the beginning of the record & essentially create an ode to our fans. Doing what we do, it’s entirely all about the fans. We walk a fine line by being “famous” and in the public eye but we are only here because of you, the fans. Justin wrote this record during a tough time in his life and it comes to us that sometimes, as artists, we are also just objects and we have to take that as much as we have to use that to create. We all do this for you, respect that you put us here and it’s Ü that made the video.”
After giving the exclusive premiere to ABC News’ Good Morning America on Monday (June 29), Biebs sings his heart out, looking for his special lover.