The ten-part, hourlong program will see the singer team with famed choreographer Frank Gaston for a countrywide trek in search of an all-female singing troupe. Rowland, who judged both the American and British versions of The X Factor, said the documentary style of the show allows for an “organic” look into artist development.
“I wanted cameras to roll ’cause the realness of it all is [that] stuff just happens all the time. And I don’t think that it’s the type of situation that a talent competition can encompass.”
The 35-year-old, who sold over 60 million records and won dozens of awards as a member of Destiny’s Child, said that the goal of Chasing Destiny is to find a troupe who is uniquely special, not a reincarnation of the group that shot her to superstardom.
“I don’t wanna find the next Destiny’s Child. I wanna find the next whoever’s supposed to be dope,” she said. “I think that we’re so busy comparing these days. Like, they’re supposed to be better than Destiny’s Child, they’re supposed to be better than En Vogue. They’re supposed to be better than the groups that have come already and I would want them to just surpass.”
According to the “Motivation” songstress, the show is her effort to restore an aspect of girl power she believes was lost long ago.
“It’s power in numbers with females. I feel like young women are looking at these girls and choosing which one they look like, whose style they like…Everybody has to have somebody that they identify with and I feel like that is lost. That whole culture is just gone.”
Chasing Destiny airs tonight at 10 p.m. on BET.