Trustworthy people are hard to find in this day and age, but it’s even worse when your closest friends turn on you. Bronx rapper Kemba shares his own story about a trio of friends who get caught up in shameful deceit, mischievous greed, and petty jealousy in “Caesar’s — Rise” off his Negus album last year.
Recently, Kemba revisited track #2 off the album and brought it life in the official video. The intense visual, which was directed by Jonathan Salmon, opens with a dramatic scene before it describes the lives of three childhood friends who seem close enough to be family. When one of them steals a gold chain from a stranger, another member of the crew gets visually jealous and angry as he wears the chain proudly outside his white hoodie. Later on, the so-called friend gets so angry that he runs up on him with a gun, kills him, and splits up the group for life.