“A wind of change is blowing in,” Kendrick states in his brand new short film (very short) with Reebok Classic. To coincide with the release of the Ventilator Day Glo sneaker, the film’s provides has a single but powerful message. They’re encouraging people to just let your creative juices and self expression to “flow.”
In the video, people of all cultures mesh in the streets of Los Angeles and come together to break the stereotypes set by society,
For people out there striving for something new, unexpected and yet classic, Reebok presents the Ventilator. In an era when “fitting in” means following someone else’s lead, Reebok encourages you to move in your own direction. Claim your distinction. Be bold. Inspired by Kendrick Lamar’s definitive and powerful lyricism, Reebok is bringing a collaboration that invites you to do your thing… a little differently.
Watch the movie below.
The Reebok Classic “Ventilator Day-Glo” will be available at Finish Line, Urban Outfitters, Jimmy Jazz, Villa, Sheikh’s, Shoe Palace, and Reebok.com for $75 for adults and $65 for kids.