Kendrick Lamar and Top Dawg Entertainment have entered into a new partnership. Universal Music Publishing Group signed Lamar and TDE to an exclusive global publishing administration deal, the company announced on Tuesday (Oct. 27).
“Kendrick and I are excited for our new partnership with [UMPG Chairman and CEO] Jody Gerson and UMPG,” TDE founder Anthony “Top Dawg” Tiffith said in a statement. “Jody was passionate from the jump — she fought to make this deal happen.”
Added Gerson, “Kendrick Lamar is not only one of the greatest lyricists that has ever lived, but he has done as much or more than any artist to promote much needed change in our society through music. I and my colleagues at UMPG are deeply honored to be afforded the opportunity to join Kendrick, Anthony “Top Daw” Tiffith and the TDE family to help forward his unique and important vision.”
The terms of the deal have not been made public.
A leading global music publisher, UMPG represents music across every genre from songwriters and catalogs that include, Mariah Carey, Beastie Boys, Justin Bieber, Ariana Grande, Lil Baby, Post Malone, Jhené Aiko, J Balvin, alongwith fellow TDE artists, ScHoolboy Q and SZA.