Kendrick Lamar has joined the ranks of other Top Dawg Entertainment talent and has signed to a “long term deal” with performing rights organization, Broadcast Music, Inc. BMI is already home to TDE CEO Anthony “Top Dawg” Tiffith and Kendrick’s labelmates and frequent collaborators Jay Rock, ScHoolboy Q, and SZA. K.Dot’s music was previously represented by Warner/Chappell Music, but now BMI will assume that role for all of his discography from good kid, m. A. A. d city to his most recent project, DAMN.
“We’re thrilled to welcome Kendrick to the BMI family and expand our great working relationship with Top Dawg Entertainment and its incredibly talented roster,” Mike Steinberg, EVP Creative & Licensing, BMI said in a statement on Monday. “Kendrick’s gift for writing and performing such stunningly impactful music has solidified his stature among the world’s greatest artists and, without a doubt, as a major force in our industry for many years to come. We’re honored that he has chosen BMI to represent his creative works.”
Although Kendrick hasn’t teased any new music, this move with BMI could mean that the 31-year-old has heat on the way for fans. On an Instagram post published by BMI celebrating Kendrick’s new relationship with the organization, fans were already in the comments calling for a new album and congratulating the rapper as well.
“New Album Gonna Be Crazy,” one fan said, with another admirer following the comment up with, “new album gunna [sic] be crazy.. its kendrick at the end of the day.”
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We are thrilled to welcome @kendricklamar to our #BMIFamily! A global sensation, #KendrickLamar made his major-label debut in 2012 with good kid, m.A.A.d city and quickly rose to fame with 1.72 million in album sales. His 2015 follow-up, To Pimp a Butterfly, and his critically-acclaimed 2017 album, DAMN., also reached platinum status. DAMN. debuted at No. 1 on the Billboard 200 chart in 2017, and in 2018, Lamar made history when it earned him a groundbreaking Pulitzer Prize, making him the first non-jazz or classical artist to receive the coveted honor. Throughout his career, Lamar has also received 13 GRAMMY Awards and 37 nominations (including a GRAMMY win at this year’s ceremony in the Best Rap Performance category for “King’s Dead”), as well as six Billboard Music Awards, and many other honors.