Kendrick Lamar plans to stop rush hour traffic New York City this evening (Apr. 1) when he premieres his latest visual for “King Kunta.”
Taking place at 6 p.m. in TImes Square, the “Alright” emcee will unveil the highly-anticipated video for his To Pimp A Butterfly single on the Beats by Dre billboard. Peep the audio company’s tweets below.
Kendrick’s about to have the whole world talking. NYC, get ready.
— Beats By Dre (@beatsbydre) April 1, 2015
Kendrick. King Kunta. Music video world premiere.
Beats Times Square. 46th and Broadway. 6PM.
— Beats By Dre (@beatsbydre) April 1, 2015
K. Dot recently pieced together the reel in his hometown of Compton at a swap meet, which was shot by Director X.
Hopefully this isn’t an April Fools’ joke, but if you’re in the Big Apple make your way there once the work shift is over.
Photo Credit: Getty Images