Lady Gaga has announced that she will be performing at this year’s SXSW festival for the first time. A joint-sponsored event by Gaga’s Born This Way Foundation and Doritos called #BoldStage, the singer’s performance will grant entry to fans who prove their boldness through a series of challenges with tagged pictures and videos.
“I believe being an individual and speaking your mind is one of the boldest things you can do,” Gaga said. “And I will be celebrating that Thursday night. We are for the bold. This is a very special show, only people who prove their boldness are able to get in.”
Also promising to show her boldness throughout her performance, Gaga also shared that she would give one bold fan the V.I.P. treatment at the upcoming show.
Gaga’s SXSW debut appearance will take place on March 13. Watch her announcement video above.