Latin artists dominated in 2018, and all of their hard work is starting to show some real results. According to a new-year report from data, music consumption company BuzzAngle, Latin music consumption is now more popular than that of country music.
According to the report, Latin music accounted for 9.4 percent of all album listening in the United States in 2018. It was reportedly measured by combining the physical and digital sales, song downloads, and on-demand streams. The growth in music consumption surpassed country music consumption, which only accounted for 8.7 percent of all album consumption in the U.S.
The prior year, country music accounted for 8.1 percent of album-listening, while Latin music clocked in at 7.5 percent.
Individual song-listening has also increased in popularity. In the past year, fans have increased their consumption from 9.5 percent to 10.8 percent. Country music is still behind at 7.8 percent. Latin artist video views have also increased to 24.3 percent from 21.9 percent.
While country music still dominates on the radio, the Latin music genre is reportedly closing in on R&B and rock, which are tallied at 11.2 percent and 11.7 percent respectively.
The music industry better look out because Latin music is bound to keep climbing the ladder in the new year.