Country music fans are reportedly planning to boycott the Wrangler brand due to their recent partnership with rising star Lil Nas X.
This week, the jean brand launched its new capsule collection with Lil Nas X. The line was inspired by a lyric from the rapper’s No. 1 hit, “Old Town Road:” “Cowboy hat from Gucci / Wrangler on my booty,” he rap-sings.
After the company shared the news of the collaboration on Instagram, country music fans quickly expressed their issues with the partnership. “Really? Supporting an artist that so clearly is mocking country music and the lifestyle it represents? Bad move Wrangler,” one commenter wrote.
“Thank you, Wrangler, for ruining the original cowboy cuts awesome just fantastic,” another person wrote.
Not too long after the controversy, Lil Nas X hopped on Twitter to address his haters. “Y’all really boycotting wrangler?? Is it that deep?” Nas X tweeted.
It isn’t that deep, indeed. Well, while the haters keep hating, Lil Nas X is gearing up for his debut EP, 7, which is slated to drop in June 2019.