This past Friday (May. 3), PepsiCo officially cut ties with the rapper: “We do not plan any additional work with Lil Wayne moving forward,” the company said in the statement. “His offensive reference to a revered civil rights icon does not reflect the values of our brand.”
According to AllHipHop, Taylor sent them this statement in reaction to the news.
“Back in February, when I first heard the lyrics, I was in utter shock, disappointment and sadness. Just as Mamie Till Mobley didn’t endure the pain of losing Emmett Till alone, many people have stood in solidarity with our family, even if it wasn’t the most popular stand to take.
“The road less traveled is surely not the easiest but standing for your principles provides the endurance needed to fight for human and civil rights. This decision was monumental, we commend Mountain Dew for taking action towards better social responsibility, and now I finally feel that we can exhale and focus on our beloved Mamie Till Mobley’s charge… Let’s get on with the business of positive thinking and living.”
Also, Simeon Wright, an eyewitness to the kidnapping of Emmett Till reacted to the controversy.
“This is beyond my expectations, I’m pleased that it happened and it shouldn’t waited for public outcry. Anything that belittles or degrades the memory of Emmett Till shouldn’t be in the public square,” He said. “Racism is still out there. Whatever you listen too, whatever you do, get an education. ‘Don’t let this system destroy you.’”