“Growing up in the islands, I worked in bars for many years learning how to master the perfect rum cocktail,” says Jillionaire, Trinidad-born member of the trio and designated “Minister of Rum” for the campaign. “It’s a big part of the culture, and something I’m passionate about.”
In an interview with Variety, the “Music is the Weapon” group traveled to a Bacardi distillery in Puerto Rico to craft Bacardí Major Lazer Limited Edition Rum, which will be available in the U.S. mid-June for $19.99.
The electronic dancehall collective will also be debuting their new single, not yet titled, Friday (May 26) at a private beach party in Miami. Catch us there.