Hip-hop mogul pioneer Master P sat down with Vlad TV for an exclusive interview in which he discussed his upbringing between New Orleans and The Bay Area, his business mindset and how it all led to him selling 75 million records under No Limit.
“The Bay was definitely where I got my hustle from, my music hustle, you know ‘cause everybody was thinking independently and putting their own CD’s out which I think really helped me with my career being who I am today.”
Attributing his music to an “escape from reality,” P shared that he used his music to convey a lot of his emotions. The rapper also spoke briefly about the loss of his brother Kevin Miller.
“I think that what people brought into, it’s authentic, it’s real, they was happy to see somebody from the streets be able to make it. I lost my brother to the streets. That’s why I tell people, man, I’m like a loner, I don’t really have friends because my brother’s so-called best friend killed him.”
Master P also talked his unprecedented 1995 “80/20” distribution deal with Priority Records in which he was able to keep 100 percent of his masters under his No Limit imprint. Remaining humble about his rhyming ability, P staked a claim on being hip-hop’s best entrepreneur.
“The thing about it is, people don’t realize, I consider myself—I ain’t tryin’ to be the best lyricist—I just make music that people could feel,” he said. “But I am the best businessman, I feel I’m the best hustler in the game. So, I’m always about my business, I think that people didn’t think you could do that, but when you put your own marketing and promotion money up you can control your rights.”
P also made a point to compare his grind to that of newer hip-hop artist, stating that he learned not to lose steam in the streets, so he began “milking” his successes once he came onto the music scene.
“These artists nowadays, they get a hit song and that be it, they think they could chill, that’s when you gotta work more. That’s why I call myself the Michael Jordan of this whole street hip-hop industry.”