Migos have been non-stop with promo for their upcoming album, Culture. Coming off an appearance at Jimmy Kimmel Live! on Wednesday (Jan. 18), the Gwinnett County natives return with the album’s fourth single, “What The Price.”
Over a piano-led instrumental, an addictive bassline, and guitar strings, the trio trade verses about the rise of street products. “Bad Mona lisa/Slide with my people/Pink slip for the ride/But what’s in the trunk is illegal/I came from dimes/No cosigns,” Quavo raps on the song.
The self-proclaimed Beatles of hip hop, Migos’ latest radio-hit, “Bad and Boujee,” had a brief stint on top of the Billboard charts. Culture drops on Jan. 27. The group will celebrate the release of their new album with a performance at New York City’s Highline Ballroom.
Stream “What the Price” below.