Sprite teamed up with several artists to display their lyrics on the famous lime-green soda can for their new Obey Your Thirst campaign. Cameras followed Drizzy Drake and learned exactly who the “0-100” emcee deems competition and now it’s Nas’ turn to explain the ins and outs of his process as an artist.
In the 30-second trailer, Nas takes fans on a walk through New York City, to the studio and then the stage. The Illmatic emcee explains that while growing up in Queensbridge, his desire to have a voice superseded everything and was the motivation he used to become one of hip-hop’s most formidable emcees.
Check out Nas’ Obey Your Thirst campaign below.