First a wax figure, now her own video game. Nicki Minaj is on fire. Cue mass emojis.
The Pinkprint rapper snagged a multi-year partnership with Glu Mobile Inc., notably the developers of Kim Kardashian: Hollywood. CEO Niccolo de Masi made the announcement in yesterday in a press release and Glu financial report , along with another partnership with Furious 7 actor, Jason Statham.
De Masi said, “Nicki brings to Glu her audience of over 100 million social followers and a new music category. We look forward to combining Nicki’s distinctive style and massive global appeal with Glu’s celebrity social gaming expertise.”
Glu won numerous awards in 2014 with Kim Kardashian’s mobile game. They have also worked with Britney Spears, Kendall and Kylie Jenner, and Katy Perry. Minaj’s success in music, film, television, fashion, and fragrances made her a sought-out partner for a new venture. Glu owns rights to “Minaj’s name, likeness, voice, and creative direction to develop a one-of-a-kind digital experience for players.” They haven’t given any other details besides its release date: summer 2016.
Will Nicki take us through Queens? Will Young Money or her boyfriend Meek Mill make an appearance? What happens when your “Anaconda” don’t? With Minaj’s vibrant personality and productions, one can only imagine what users will experience.