Pharrell Williams is heading back to his home state of Virginia to produce a one-of-a-kind festival that’ll cement everlasting memories. On Sunday (March 3), the award-winning producer unveiled the line-up for the state’s first “Something in the Water” festival.
The event will take place in Virginia Beach on April 26-28. According to Billboard, the concert seeks to provide opportunities to “small business owners” and “unite the community” as a means of celebrating Virginia Beach’s “diversity and magic.” Artists slated to perform include Jhene Aiko, Travis Scott, SZA, Missy Elliott, Pusha T, Masego, Anderson .Paak & The Free Nationals, Janelle Monae, and Pharrell plus friends.
“Allen Iverson. Missy Elliott. Dave Matthews Band. Ella Fitzgerald. Virginia has been home to some of the most gifted artists, athletes, and scientists to ever live. And it makes sense — the people of Virginia are one-of-a-kind: uniquely gritty, bold and brilliant,” Pharrell said in a statement per Billboard. “For the first time, we are harnessing that energy, bringing the great minds of our time and the biggest brands in the world to this great place, and letting the inspiration flow and well-deserved opportunities unfold. Virginia needs this right now and the world will see what we Virginians have known all along: there really is Something in the Water.”
— Pharrell Williams (@Pharrell) March 4, 2019
Tickets hit the Internet on March 8.