Rappers have shown entrepreneurial spirit for as long as many of us can remember, starting or buying into clothing lines, alcohol companies, and more. But Chicago rapper Gerald Walker is looking to pair his music with a different world: fragrances.
“In a noisy world where anxiety and stress run rampant I wanted to do something about it. While in Marseille, France this summer I had an idea of merging smooth, soothing music with fragrances,” Walker told VIBE.
“Today that idea is a reality. I’m thrilled to introduce: the Ayọ Fragrance + Design Studio. ‘Ayọ’ means ‘Joy’ in Yoruba and every fragrance seeks to catalyze that very emotion through smell.”
“Can’t Drive a Parked Car” is a slinky, synthy record that sees Walker prophesying about pursuing one’s goals while avoiding procrastination and excuses. It appears on Ayọ Volume One, which will be released on January 3rd, 2020. To get scents that accompany the music, visit http://ayostudios.com.