Through a montage of dark city views paired with silver monochronistic architecture, Rico Love is making sure the main lady in his life blossoms above all possible adversity from her past in the newly released visuals for his latest single, “Shine.”
The video features a beautiful, chocolate-hued woman clad in a pinkish fur coat, who serves as Rico’s main source of love and affection. With his captivating lyrics and a soulful voice filled of conviction, the Grammy award winning songwriter is steadily making his sonic stance on the R&B world.
Love credits his stellar musicianship to his discipline when it comes to studying music. In an interview with The Fader, he details part of his learning process taking it back to his rapper days.
“It’s just like a guy who’s 6’10″. He can teach himself how to dunk if he does it every day. I take everything serious that I do. I go 100%,” he said. “I study. It wasn’t like I was just this rapper who didn’t listen to Queen, who didn’t understand Rufus Wainwright, that didn’t listen to the Beatles. I don’t want to sound like a pompous jerk, but I have amazing taste in music. When you start loving great songs, when it’s time to write one your own ear can understand what’s a great song and what’s not.”
Watch the video for “Shine” below.