Rihanna is getting everything in order before releasing her highly anticipated album, Anti. The new material is slated to be available sometime within the next few weeks, but Rih Rih is making sure her business affairs are all taken care of before treating her fans to what they’ve been waiting for.
Technology powerhouse, Samsung, has agreed to sponsor the Anti album along with an accompanying tour, the New York Post reports. The Roc Nation signee wraps up seven months worth of talk to finalize the big deal and make history as the biggest partnership that intertwines the music, tech and marketing industry.
Manager, Jay Brown, and Jay Z are said to be vital factors to the Samsung deal as Mr. Carter was spotted leaving the company’s offices earlier this month. There was much speculation that the mogul was possibly in the process of selling Tidal. Turns out it was quite the opposite as Samsung looks to have Rihanna as their new promotion headliner for their Galaxy line of products. Rih Navy will also be able to get exclusive content of the artist via Milk Music radio service, thanks to the new deal. Sounds like a perfect recipe for music meets marketing.