Rihanna’s latest business venture ushered in a huge payday. According to WWD, the internationally-known entertainer’s Fenty Beauty line made $72 million in earned media value in its first month of release.
After debuting online and in Sephora stores at the top of September, the cosmetic entity’s dividends were garnered in part by media value, which is described as “the value of the media earned/what it would cost if one was to have paid for the exposure,” a statement reads.
The makeup line includes 40 foundation shades, a lipgloss that the ANTI singer wanted to create for “all skin tones,” a highlighter as well as other contouring tools. In addition to this Fenty Beauty rollout, the 29-year-old recently debuted a holiday collection that’ll surely boost the revenue. Fenty Beauty also beat out other brands including NYX, Kylie Cosmetics, Urban Decay and more.
“There are endless possibilities coming,” she said per Teen Vogue. “You just have to wait and see.”