Soulja Boy just confirmed a major business move that had everyone searching for answers when he announced the deal’s figure on social media.
The “Crank That” rapper has partnered up with World Poker Fund Holdings, who selected to team up with the artist/producer on a $400 million investment. In a statement issued to Billboard, the company explained why they decided to partner with Soulja Boy as their ambassador, sharing that he’s “one of the most influential urban entertainers and artist on social media” and that he “represents the best of the best and we are already seeing the impact from his presence.”
Soulja Boy, born DeAndre Cortez Way, will help promote the entity’s “gaming assets.” The Love & Hip Hop: Hollywood cast member also issued his own stance on the lucrative transaction.
“I invest in things I understand,” he expressed. “I enjoy music, and of course gaming. Being an influencer is a form of currency. Having portfolio diversification is critical if you want to be an effective brand ambassador. With regards to World Poker Fund, I believe in its strategy, its team, the vision, and management’s ability to target its financial goals.”
$400 million deal confirmed. I still they think they low balled me though. I was thinking 2 or 3 billion..
— Soulja Boy (@souljaboy) May 1, 2016