South by Southwest is well underway and this year’s festivities will feature some of the biggest guests in SXSW history. Bud Light is bringing us the 2nd Annual SXSW edition of The Roots’ famed jam session.
Bud’s “Famous Among Friends” campaign continues on as the legendary band gets ready to bring out “Classic Man” singer Jidenna, Austin’s own Shakey Gravy, singer Cloves and hip-hop legends Method Man & Redman. The Grammy winning crew is scheduled to perform at 800 Congress on March 18.
Guests at this year’s events will have the opportunity to experience the Bud Light Lounge at the Austin Convention Center from the 10th trough the 19th of March. The lounge will be fully equipped with couches, charging and screen printing stations and well as a photo booth and a scheduled daily “Friendly Hour” at 3 P.M.