Diddy recently revealed to Ad Week an upcoming (and major) announcement in 2012 regarding a few business moves. With one day separating from the new year, we’re predicting just how major it will be. Unsurprisingly, Diddy is on his way to creating a lifestyle brand that will have people in a Sean Combs experience 24/7:
“My dream was that you would wake up in the morning, your alarm would go off, one of my records would be playing. You’d get in the shower and use my shampoo. Then you would get out and use the beauty products. You’d get dressed and put on Sean John [clothing], and then you would go to work. And after work, you would go and change into your evening wear to go out to a club or out on a date and you’d put on Sean John again, spray on another of my fragrances, stop by and have a drink of Ciroc. And then maybe take your young lady out to a movie that I was starring in.”
However, the Ciroc mogul remained mum on the biggest plan coming up only saying, “I have some major announcements at the top of the year on things I’m producing—an announcement that’s bigger than anyone can realize on something I’m acquiring.” So what could it be, you ask? Well, we’ve got a few ideas… –Niki McGloster.