Squatted in front of a brown Range Rover posing next to two glass-encased boxes of the popular breakfast item, Travis Scott unveiled on his Instagram account a collaboration with General Mills and Reese’s Puffs cereal.
Billboard reports the special edition Cactus Jacks cereal boxes designed by Scott show an action figure of the rapper holding a spoon with cacti in the background. The Houston native’s spin on the design also includes hand drawn stars and lightning bolts. With an anticipated release date for June 24, the limited supply of the cereal has yet to drop on his online retail store for $50 a box.
The 28-year-old took to his Twitter account (June 25) to give a sneak peek of his pop-up shop in Paris that will conclude the 2019 Paris Fashion Week. Fans will be able to buy this collectible and other Cactus Jack Reese’s Puffs items at the event.
CACTUS JACK REESE’S PUFFS !! pic.twitter.com/bzzLzrnyie
— TRAVIS SCOTT (@trvisXX) June 25, 2019
Scott recently collaborated with Nike in May with his take on the Air Jordan 1’s with unique style and color including a flipped Nike check. The kicks retail for $2,395 according to Flight Club.
Featured in Young Thug’s latest single “The London” with J. Cole, Scott also debuted his track tentatively titled “Highest in the Room” at “Rolling Loud Music Festival.”
La Flame, Kendrick Lamar, and Cole are reported to headline “Day N Vegas,” a hip-hop music festival, in Las Vegas this November.