The cast and crew of the Tupac Shakur-inspired Broadway musical, Holler If Ya Hear Me, are taking their final bows sooner than we thought. According to the Hollywood Reporter, the non-biographical production—which is based off songs from the late California rapper—will have its last performance next Sunday (July 20).
The abrupt closing is attributed to poor business and poor critical reviews. The play, which officially opened June 19, had apparently been struggling to fill the downsized orchestra section of the Palace Theatre, which has a top-notch spot in the heart of the bustling Times Square. Typically, Broadway plays do numbers like $1 million a week. Unfortunately for Holler, the $8 million production never reached $200,000 during its six weeks on the boards. Lead producer Eric L. Gold spoke on the promising play’s turn of events.
“My hope is that a production of this caliber, powerful in its story telling, filled with great performances and exciting contemporary dance and music, will eventually receive the recognition it deserves,” said Gold in a statement. “It saddens me that due to the financial burdens of Broadway, I was unable to sustain this production longer in order to give it time to bloom on Broadway. Tupac’s urgent socially important insights and the audiences’ nightly rousing standing ovations deserve to be experienced by the world.”