Sprite’s “Obey Your Verse” campaign is back with new lyrics from none other than Tupac, Missy Elliott, and J. Cole. Sprite’s director of brands said the company wanted to feature artists that are simply comfortable in their own skin.
“We wanted to make sure we identified artists who represented our point of view of staying true to yourself, artists who stay true to who they are and what they want to represent. And we wanted a nice balance of artists that have longevity in hip hop and some with more recent appeal,” Bobby Oliver, director of Sprite & Citrus Brands, Coca-Cola North America tells Billboard in a recent interview.
The 16 can collection will feature verses from Tupac’s “Keep Ya Head Up” to J.Cole’s “Love Yourz” from his now double-platinum album 2014 Forest Hills Drive. The verses will also be found on 20 oz. bottles and 12, 20, and 24 packs of cans.
Sprite has a long history with hip-hop, starting with an ad featuring the legend Kurtis Blow and over time interacting with A Tribe Called Quest, Grandmaster Flash, Common, and more.
Check out the full list of lyrics and more pictures of the cans here.