Shortly after releasing the lead single off his rumored album, Ty Dolla $ign unveiled the video for “Purple Emoji” that centers its lens on love. Directed by Olivia Rose, the striking music video wraps viewers up in a virtual hug of tenderness and affection.
In early May, the Cali-native shared that he was working on the aforementioned song with Cole. The melody was recorded “a few months back in NYC and off top I knew it was the first one I wanted y’all to hear,” he tweeted. From that point, “Purple Emoji” was created. There’s no release date for the “Paranoid” artist’s speculative album, but he did notify fans that “Doll$ign $ea$on almo$t here” in an Instagram video.
In 2017, Dolla $ign released his second studio album, Beach House 3. The 20-track soundscape boasted replay-worthy songs like “Don’t Sleep On Me” featuring Future, “In Your Phone” with Lauren Jauregui, “Love U Better” featuring Lil Wayne and The-Dream, plus more.
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Watch the full video above.