Tyrese took a different approach to advertising his new album Black Rose which involved hitting the streets of the Big Apple.
READ: Digital Cover: Tyrese Takes ‘Furious 7’ Into Overdrive
The “Lately” vocalist put into action a marketing strategy that surprised unsuspecting fans who happened to either be in the same area as the Cali native, or on the same train in Brooklyn.
READ: Watch Tyrese And Jennifer Hudson Takes Us Back To The 60’s In ‘Shame’ Video
Part of his reasoning for this recent run from BK to Manhattan has to do with a few opinions on the lack of real R&B albums from artists, and the nostalgia that his current project will bring back to the genre. “Is R&B dead.?? What happened to REAL R&B Fans?? Can we SAVE R&B Soul Music? Are the days of REAL singers over?? Link in my bio let’s make a statement buy the FULL ALBUM now…” he wrote on Instagram.
Black Rose, which you can purchase here, features guest spots from Snoop Dogg, Tank, Brandy, Chrisette Michele, and Jennifer Hudson.