The Street King is taking over again. In his latest business venture, rapper 50 Cent is redefining the way music is heard with his new line of SMS audio headphones. “It’s studio-quality sound…the idea is to try and create the highest rate of music, consume the music in the right way,” Fif told VIBE.com. “I didn’t just wanna launch something I felt was just like everyone else’s. I took the time to make sure it’s right.”
The special headphones utilize low-bit rate SMS technology to sync the music consumers are listening to from a single source without sacrificing audio quality. The headphones (currently available in over-ear designs only) come in a variety of styles: wireless or wired earbuds or over-ear headphones in black or blue at either $129.95 or $299.95. The Big 10 rapper also took his competition’s flaws into consideration by designing unbreakable eargear. “I kept in mind that there’s products that consistently break, well you know we were conscious with the actual product,” 50 said as he twisted his SMS headsets. “This is 50 trying to be tough again.”
The G-Unit entrepreneur also piggybacked off his Street King initiative, incorporating his philanthropic habits into the project. “What’s even more exciting is…with the purchase of SMS audio domestically and online through SMSaudio.com, you will be providing 250 meals through Feed America, which is the leading organization against hunger within America.” The money-making tweeter and dual novelist already contributes to the United Nations’ World Food program with the purchase of a bottle of his energy drink Street King.
Fifty also hopes that his non-music endeavors will encourage youth to start their own businesses, citing the current Occupy movement as a problem with a simple solution. “I think the answer to finding finances that we don’t have right now is through business, but it’s through the beginning of business,” the former advocate of the “Get Rich or Die Tryin” motto said. “According to World Bank numbers, with 1% of business we would be able to alleviate all extreme poverty.” Now that’s a statistic that can’t be tuned out. — Adelle Platon