Vince Staples has become one of rap’s most unique voices in and out of the booth, and his new creative endeavor shows both of those sides. On Thursday (Aug. 22), he released the first episode of The Vince Staples Show, a new series that finds Vince in various situations while debuting a standalone single. The series is directed by Calmatic, who directed Staples’ video for “Fun” and the visual for Lil Nas X’s “Old Town Road.” The series starts with “So What? (Episode 001).”
The hilarious three-minute episode begins with Vince Staples getting a phone call from his booking agent with an offer to perform at Malia Obama’s birthday. When tasked with the need for a last-minute haircut on a Monday – a barbershop’s traditional day of rest – his homie suggests a barbershop in Pasadena. “They always open,” he said. While Vince is sitting in the barber’s chair, a child snatches out Vince’s earbuds. When three Bloods hear Vince’s lyrical references to Crips, an all-out brawl ensues in the shop as “So What?” – a bouncy, hater-dismissing record – plays as the soundtrack. The Vince Staples Show may be the start to one of the more creative campaigns in recent rap memory, and this is a great start to the series.