On Monday (Nov. 26), Vevo announced their 2019 DSCVR Artists To Watch series with the cross-country hip-hop collective YBN Crew. The 10-member group boasts members such as YBN Almighty Jay, YBN Nahmir and YBN Cordae.
The series which has helped upstart the careers of now-popular urban artists such as Young M.A. and Alessia Cara are bringing in the Atlantic Records-signed act for in-house performances.
The members of YBN, which stands for Young Boss Ni***as met through online video gaming and would gain notoriety when its member YBN Nahmir, released his music video for “Rubbin’ Off The Paint” which has since garnered 141 million views on YouTube. Their first compilation release, YBN: The Mixtape dropped in September and featured collaborations with hip-hop heavyweights such as Gucci Mane, Machine Gun Kelly, and Chris Brown.
In a statement to Billboard, Vevo’s head of music and talent Jordan Glickson said “2019 is going to be a big year for the YBN Crew. This collective is not holding back and with support from Wiz Khalifa and Gucci Mane, I’m really excited to see what they will do next.”
“As individuals, each member is so talented; forming as a group meant they were a no-brainer for this list. The scene is ready for their sound and I’m expecting big things,” he added.
Check out their DSCVR performance for the songs “Nah For Real” up top and “Kung Fu” below.
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